No matter how genuine your email is or how legitimate your list is, if you send emails for long enough, you will encounter spam issues. Even sending to people who have opted in to your list, people who want to receive your emails, will not help you avoid all of the spam filters all of the time. In fact some of those people will actually forget that they opted in and report you as spam themselves!

So how do you avoid it? You can’t unfortunately. But what you can do is reduce the chances by addressing the criteria that the spam filters look for. Most of them work on a points basis, allocating points to all the aspects of your email. Read more…